Why is CRM your most important Sales Tool?

Photo by dlxmedia.hu on Unsplash

Customer Relationship Management or CRM is one software sales teams can’t miss out on. To enlighten the uninitiated, CRM is an integrated suite that is home to a myriad of customer data that a company accumulates over some time & can use to its benefit using the streamlining features it has to offer.

Unfortunately, many salespeople consider CRM to be unnecessarily cumbersome & tedious to use & just another way for managers to keep tabs on them. But in reality, this couldn’t be far from the truth.

CRM as a sales tool can be a godsend for salespeople if used properly. It has many long term benefits for a business that can’t be pointed out in a short period of time but can definitely be reaped in the long haul.

Here are a few reasons why CRM is the most important sales tool & why salespeople should hold it dear to their hearts:

1. Keeps you always on top of leads & deals: In sales, missing out on leads & deals is the worst feeling ever. A robust CRM helps you keep track of leads as soon as they enter your database as well as monitor them through your sales & marketing process. This aids in understanding which deal stands where in the pipeline & helps you prioritise clients that might have been previously neglected.
2. It is a haven for all your customer data: CRM is the one place where sales teams can safely store their contacts, customer data, prospective client lists, sales opportunities & scheduled meetings & activities without any fear of it leaking out or being inaccessible. Being cloud-based, it offers loads of storage at the tip of your finger for you to store your customer data.
3. It promotes team collaboration & participation: With a cloud-based CRM system, every team member has access to the same set of data. Since everyone has access to the same lot of information, they are bound to follow similar processes, protocols & practices. This similarity in practice among team members brings about consistency in your organisation & in turn, increases productivity.
4. A CRM tool can save you time & money in the long run: No sales rep would disagree when we say time is money. In sales, when you spend ages on a customer & the result doesn’t turn out to be fruitful, not only have you wasted your time but also the money you would have generated by focusing on another task. In this scenario, a CRM tool acts as a money-saver by executing manual tasks such as sending emails, tracking deals, etc. & lets you focus on the real deal that is selling!
5. It helps you prioritise what’s next in the pipeline: For a salesperson, it’s important to know what’s coming next & which task to take up first. In this regard, a CRM tool can be a sales rep’s best friend by keeping them organized & updated on priority leads that have chances of closing & reaching fruition. This also acts as a time-saver & cost-saver in the long run by making processes more efficient & quick.
6. It helps increase cross-selling & up-selling: CRM systems also offer deep insights into your clients’ needs & wants. When you are aware of your client’s needs & wants, pitching them a product that they are likely to buy becomes more successful. This also helps you anticipate what their future needs could be & enables you to be prepared to pitch to them your product as & when needed. In the long run, this cultivates customer satisfaction, loyalty & retention along with increasing your profit margins.

Conclusion:

These benefits mentioned above are just the tip of the iceberg. Both large-scale & small-scale businesses have transformed their salesforce & driven better business outcomes by streamlining their sales with a CRM tool or software. If you are looking for your business to be a pioneer in customer relationships, be sure to hire a remote Dynamics 365 developer today!